The Inuvo platform provides targeted internet marketing solutions and creates website monetization opportunities to drive targeted leads or transactions by distributing various web browser toolbars including the ALOT Appbar and the Bargain Match Toolbar. Inuvo merged with Vertro Inc. Vertro, Inc. is an Internet company that owns and operates the ALOT product portfolio. ALOT offers two primary products to consumers: ALOT Home, a homepage product, and ALOT Toolbar/Appbar, a piece of software that integrates into users' Web browsers. The ALOT products are used by consumers to display apps (also sometimes referred to as widgets or buttons). These apps provide consumers a way to access their content online.

The Company provides a range of apps available for consumers, from a weather app that provides a snapshot of the weather for the coming four days, to a radio app that enables consumers to listen to radio stations from around the world. All ALOT products and apps are free to download and use. All ALOT products also include a search box. In addition to the search revenue, the Company also generates revenue when users interact with certain apps.