Google provides search and advertising services, which together aim to organize and monetize the world’s information. In addition to its dominant search engine, it offers a plethora of online tools and platforms including: Gmail, Maps and YouTube. Most of its Web-based products are free, funded by Google’s highly integrated online advertising platforms AdWords and AdSense. Google promotes the idea that advertising should be highly targeted and relevant to users thus providing them with a rich source of information. Google Toolbar is a browser extension offering integration with Google products and various enhances. Features include Bookmarking (that’s saved across browsers), suggestions for searches, and a ‘send-to’ button that will send webpages to friends via your blog, email, or sms.