The main purpose of the digital certificate is to ensure that the application belongs to the entity to which the certificate was issued. The WildTangent Inc digital certificate does not guarantee that a signed application is safe to run, but rather informs the user that the software was digitally signed by WildTangent Inc and verified by a trusted Certificate Authority (CA).
WildTangent is a Redmond, Washington based game network, privately held in the United States that powers game services for several PC manufacturers including HP, Dell, Toshiba, Gateway, Samsung, Acer and Sony VAIO. Collectively, WildTangent’s owned and operated service reaches over 20 million monthly gamers in the United States and Europe with a catalog of more than 1000 games from nearly 100 developers. The company owns a patent portfolio covering in-game advertising and game delivery technologies and operates advertising campaigns for more than 50 US brands. WildTangent makes money through a combination of online sales, subscription, advertising and micro-transactions using a proprietary micro-currency called WildCoins. WildTangent's catalog includes over 1,500 games from 3rd-party developers. Approximately 30 of the games in the WildTangent catalog were produced by the company's own WildTangent Game Studios. The rest of the games on the WildTangent game network are from other game developers and publishers. this includes game like Mall World which the company has represented to integrate major brands like Levis. Users have complained that the company's products have an adverse effect on their PC's performance or are intrusive to the user's experience.
www.wildtangent.comAbout (from WildTangent Inc at www.wildtangent.com)
“WildTangent operates a cross-device games service that allows consumers around the world to access games through our convenient WildTangent Games App. Fueled by our digital currency, WildCoins, and a proprietary ad platforms including, BrandBoost, the service delivers the most cost-efficient way to play games. Consumers can play premium games for free courtesy of brand advertisers, rent games for a fraction of the retail price with 100% of rental going toward the ownership, or buy them outright. The service also offers social games and free online games. Players can purchase in-game items at discounted rates with WildCoins or receive them as gifts from advertisers.
The WildTangent Games App is pre-installed on most major PCs shipped worldwide including HP, Dell, Acer. Mobile carriers including Sprint, T-Mobile and others as well as device manufacturers such as Sony and Huawei are also partnering with WildTangent. The Games App helps game players easily discover and manage their gaming experiences. It provides a home base that keeps their desktop uncluttered and their games organized within the App. Our patented business model is the most powerful in the industry, capable of efficiently monetizing all forms of gameplay, including ad-supported free play, game rental using micro-currency, and digital purchase. With the WildTangent business model, users are in control of how they want to pay for and play their favorite games.
WildTangent Media is our digital media advertising platform that connects brands with a highly engaged audience of 175 million consumers monthly across desktop, social, and mobile platforms. Powered by ad products that consistently perform above industry norms and a growing portfolio of 3rd-party game developers, WildTangent Media offers consumers the chance to invite brands into a digital experience they’re really enjoying. And in return, they get something they want. Like virtual goods, free play, or premium content, all in the name of an advertiser’s brand. It’s a “value exchange” approach, where consumers get the rewards they want, instead of interruptions—and where brands make a lasting impression. Premium publishers such as PopCap Games, Sony Online Entertainment, and DreamWorks have adopted WildTangent Media digital advertising solutions. And major global brands such as Coca-Cola, Unilever, Procter & Gamble, Microsoft, Kraft, and Levi’s are utilizing them.”