The main purpose of the digital certificate is to ensure that the application belongs to the entity to which the certificate was issued. The W3i digital certificate does not guarantee that a signed application is safe to run, but rather informs the user that the software was digitally signed by W3i and verified by a trusted Certificate Authority (CA).
W3i developes a product called InstallIQ that allows software publishers montize software distribution by co-installed bundled software as well as interapp advertising.
www.w3i.comAbout (from W3i at www.w3i.com)
“We're here to do one thing: connect people to the apps they want. We do it at a rate of roughly seven per second, and we do it by collecting and capitalizing on user insights so we can target the right users at the right time. W3i is more than 120 experts strong, and each of them is working to drive users to your app, or help you make a profit on your app. More than that, they're part of a stable company working to bring long-term sustainability to yours. We continue to develop new ways to reach users with relevant, high-quality applications. We set the industry standards with our ethical business practices. And we've grown year after year after year. It's our intent to help you do the same. Just as you've created new apps, we've created both incented and non-incented delivery methods proven to increase downloads and revenue. We developed the W3i Monetization Platform for mobile and InstallIQ for desktop, offering unique insight into users' app activity. We've connected nearly 700 million apps and users, and in doing so, we've given you the opportunity for mobile and desktop dominance.
Generate more revenue from your free apps. Our InstallIQ is the install marketing solution that provides superior monetization as well as a good user experience. And with 100% opt-in, users have the freedom to choose what's most valuable to them. InstallIQ provides quick, continually optimized app advertiser recommendations facilitated by rich testing tools and fully supported by our expert app team.”