Hotbar adds graphical skins to Internet Explorer, Microsoft Outlook, and Outlook Express toolbars and also adds its own toolbar and search button. These custom toolbars have keyword-targeted advertisements built into them.

“For this popular advertising format, we don't put ads in front of consumers. We put consumers in front of our advertiser’s website. Here's how it works. An advertiser purchases keyword search terms. Then, when a keyword comes up while a user is searching online, a separate browser window opens to deliver this targeted consumer directly to the advertiser’s website or landing page. So, we don’t interrupt users while they are being entertained. Instead, we show relevant ads separate from the content experience, when users are actively browsing online. We call this Time Shifted Advertising.”

Zango, formerly ePIPO, 180solutions and Hotbar, was a software company that provided users access to its partners' videos, games, tools and utilities in exchang More...