What is it?
Hotbar adds graphical skins to Internet Explorer, Microsoft Outlook, and Outlook Express toolbars and also adds its own toolbar and search button. These custom toolbars have keyword-targeted advertisements built into them.
Description of incehrsk.exe from Hotbar.com
“For this popular advertising format, we don't put ads in front of consumers. We put consumers in front of our advertiser’s website. Here's how it works. An advertiser purchases keyword search terms. Then, when a keyword comes up while a user is searching online, a separate browser window opens to deliver this targeted consumer directly to the advertiser’s website or landing page. So, we don’t interrupt users while they are being entertained. Instead, we show relevant ads separate from the content experience, when users are actively browsing online. We call this Time Shifted Advertising.”
How is incehrsk.exe loaded?
|What is the community is seeing?||What is the community is doing?|
|About 0.3% of all Boost users have the incehrsk.exe file.||Of the 0.3% of incehrsk.exe users, 74.0% have disabled it.|
Typical file (disk image) location:
What else is related?
What Windows OS versions does this run on?
Windows 7 Ultimate N (6.1.7601.65536)
About Hotbar.com Inc.
Zango, formerly ePIPO, 180solutions and Hotbar, was a software company that provided users access to its partners' videos, games, tools and utilities in exchang More...
File name: incehrsk.exe
Size: 248 KB
Startup files (all users) run details
PE image details
File packed: No