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What is incehrsk.exe?

Part of Hotbar by Hotbar.com

What is it?

Hotbar adds graphical skins to Internet Explorer, Microsoft Outlook, and Outlook Express toolbars and also adds its own toolbar and search button. These custom toolbars have keyword-targeted advertisements built into them.
Description of incehrsk.exe from Hotbar.com
For this popular advertising format, we don't put ads in front of consumers. We put consumers in front of our advertiser’s website. Here's how it works. An advertiser purchases keyword search terms. Then, when a keyword comes up while a user is searching online, a separate browser window opens to deliver this targeted consumer directly to the advertiser’s website or landing page. So, we don’t interrupt users while they are being entertained. Instead, we show relevant ads separate from the content experience, when users are actively browsing online. We call this Time Shifted Advertising.
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How is incehrsk.exe loaded?

Startup files (all users) run - incehrsk.exe is registered with the run identifier 'sfyhgvau' and the execution command 'C:\Windows\system32\incehrsk.exe' in the Windows registry HKLM\SOFTWARE\Microsoft\Windows\CurrentVersion\Run. Run keys are startup registry keys that are used to launch an application automatically when any Windows user logs into Windows.


What is the community is seeing?What is the community is doing?
About 0.3% of all Boost users have the incehrsk.exe file.Of the 0.3% of incehrsk.exe users, 74.0% have disabled it.
Typical file (disk image) location:

What else is related?

What Windows OS versions does this run on?

Windows 7 Ultimate N (6.1.7601.65536)

About Hotbar.com Inc.

Zango, formerly ePIPO, 180solutions and Hotbar, was a software company that provided users access to its partners' videos, games, tools and utilities in exchang More...
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File details

File name: incehrsk.exe
Publisher: Hotbar.com Inc.
Name: Hotbar
Size: 248 KB

Startup files (all users) run details

Name: sfyhgvau
Command: C:\Windows\system32\incehrsk.exe

Image hashes

MD5: 702114e7bda9898f11fabb683da68139
SHA-1: 87748a92cf9690a4b16fe89f8ac065615dfde22f
SHA-256: 6aa27056b9334d6aae1fb2bcb5691e4daedd9ed9f92c880afe77d31b36e3fd23

PE image details

File packed: No
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