“Octoshape uses a patented transport technology to overcome these challenges on the Internet. Both Live and On Demand video delivery over the Internet today is viewed on high resolution devices. HD TV’s, Tablets, PC’s and phones all have high resolution screens. When standard definition or “web quality” content is delivered to High Definition devices, the visual experience is poor, so audiences tune away. The quality is not good enough for consumers to pay for or watch for any lengthy duration. The impact is significant for ad based business models, and less sticky business models for subscription services. ”